Holiday Offerings

 Oh what tot do, what to do. Holiday shopping is upon us and we merchants are always wondering;

• Do we have the right merchandise?
• Do we have enough merchandise?
• Will I have a discount coupon?
• What percentage will the coupon discount be?
• What dates will I run the coupon?
• Should I offer free shipping?

These are some of the more common things that run through my head.

Having the right merchandise is the thing that will drive you nutts. It will make or break your season, in fact it is the thing that really drives your store (brick or click) sales all year long.

Now if you have done your due diligence and picked the right products, you want to have enough of them. Running out of a hot seller is a bad thing. Of course for those of us in the unique, handmade jewelry business, you only have one of any item. In our case picking the right product falls to picking the right themes or style(s).

Coupons are a must. The percentage is really what you can afford. I think that most won't attract an auto-use on anything less than 15%.

You might want a separate offer for Thanksgiving, Black Friday and Cyber Monday (if you have a website).

Good Grief - Good Luck!

"Inquiring Minds Want to Know"
Doug
www.JDKellyJewelry.com